TL;DR: Best known for building technologies that empower digital publishers, brands and business to take their capabilities to the next level with supreme advertising technologies – including the industry’s leading RT ads serving engine, a robust RT analytical platform, and a data-driven mobile user acquisition at scale platform.
Millions of historical data waves help us optimise for maximum CPM, while simultaneously analysing published content’s specific data to obtain the best possible results
We prioritise the safety of our content and partners’ brands. That’s why our technology is integrated with top fraud detection solutions to optimise ad delivery and user sentiment / experience
Everyone does real-time bidding, but we do it better, faster and more precisely. It’s not just about bidding in real time; it’s about making the right decisions beforehand to maximise profits
Our robust platform built from ground up by our engineers to provide an end-to-end solution for mass content distribution, monetisation and attribution. With our distribution platform, prime content takes pride of place in front of millions of users every day, first when they’re enjoying social apps, and then throughout their digital lifecycle.
We work with publishers that have spent years amassing a loyal, engaged following. People look to them for inspiration and ideas, whether it’s where to travel, what to eat, how to cook, and so much more. Together we’re eager to partner with like-minded advertisers who want to maximize ROI by pinpointing their target audiences — at scale.
A multi-level content logic by journalism team produces original content, delivering compelling and viral stories to our readers.
Unique distribution module uses advanced API capabilities to interact with major supply partners - Facebook, Google, Twitter, Snap, Pinterest
A header bidding based technology allows simultaneously real-time bids from dozens of advertising platforms for each publisher
A comprehensive and complex stack, creates the strongest competition across every single impression both on mobile and desktop.
From Facebook, Instagram, Twitter, Youtube, Snapchat TikTok and more- we have powerful relationships with the platforms that people spend the majority of their time on, in order to enrich the audience reach of our brands.
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